Polypropylene (PP) was added to a co-continuous blend of polystyrene (PS) and styrene-ethylene/butylenb-styrene (SEBS) to investigate the effect of PP on the morphology and rheological behavior of PS/SEBS blends. For this purpose, a reference blend of 50 wt% PS and 50 wt% SEBS was chosen and an isotactic PP was added to it by increments of 10 wt% up to a maximum of 50 wt% of the total weight. Environmental SEM (ESEM) studies on the PS/SEBS/PP blends showed that PP could be added up to 10 wt% without changing the morphology of the co-continuous PS/SEBS blend, whereas at 20 wt% PP formed a separate discrete phase. The discrete PP phase finally formed a fully developed matrix structure from 40 wt% onwards. Dynamic rheological measurements showed that at low frequencies the storage modulus was largely unaffected by addition of PP in small concentrations (up to 10 wt%), showing a significant effect of the PP/SEBS interface at low deformation rates. Melt strength tests on the PS/SEBS/PP blends showed the existence of a proportional correlation with their corresponding storage moduli, measured at frequencies from 10-100 rad/s.