We put forward a theoretical model for the morphological transitions of templated mesoporous materials. These materials consist of a mixture of surfactant molecules and inorganic compounds which evolve dynamically upon mixing to form different morphologies depending on the composition and conditions at which mixing occurs. Our theoretical analysis is based on the assumption that adsorption of the inorganic compounds onto mesoscopic assemblies of surfactant molecules changes the effective interactions between the surfactant molecules, consequently lowering the spontaneous curvature of the surfactant layer and inducing morphological changes in the system. On the basis of a mean field phase diagram, we are able to follow the trajectories of the system starting with different initial conditions, and predict the final morphology of the product. In a typical scenario, the reduction in the spontaneous curvature leads first to a smooth transition from compact spherical micelles to elongated wormlike micelles. In the second stage, the layer of inorganic material coating the micelles gives rise to attractive inter-micellar interactions that eventually induce a collapse of the system into a closely packed hexagonal array of coated cylinders. Other pathways may lead to different structures including disordered bicontinuous and ordered cubic phases. The model is in good qualitative agreement with experimental observations.