During the past decade, the Brazilian electric power sector went through similar institutional changes taken place in both developing and developed countries. The main goals for such changes were to inject competition into the generation and supply links of the sector's production chain and to reduce public debt via privatization of state-owned utilities that dominated the pre-reform sector. This paper discusses why these changes took place in Brazil and explains why the results of the reform model implemented by the previous federal administration were unsatisfactory. The current federal administration has substantially altered the prior model, aiming to remedy insufficient private investment in new power stations that caused a serious power shortage in 2001. The paper addresses the main characteristics of the new model, which implements (a) public biddings of new power plants for all distribution utilities in the country, and (b) forward planning of optimal commissioning times and capacity of new plants. The paper ends with a discussion of the potential benefits and drawbacks of the new scheme and the role of the regulator in the early stage of the ongoing transition in the Brazilian electrical power industry. (C) 2005 Elsevier Ltd. All rights reserved.