Fluorescence of the cyanine dye Thiazole Orange (TO) is quenched by intramolecular twisting in the excited state. In polypeptide nucleic acids, a vibrational progression in a 1400 cm(-1) mode depends on base pairing, from which follows that the high-frequency displacement is coupled to the twist coordinate. The coupling is intrinsic to TO. This is shown by femtosecond fluorescence upconversion and transient absorption spectroscopy with the dye in methanol solution. Narrow emission from the Franck-Condon state shifts to the red and broadens within 100 fs. The radiative rate does not decrease during this process. Vibrational structure builds up on a 200 fs time scale; it is assigned to asymmetric stretching activity in the methine bridge. Further Stokes shift and decay are observed over 2 ps. Emission from the global S, minimum is discovered in an extremely wide band around 12 000 cm(-1). As the structure twists away from the Franck-Condon region, the mode becomes more displaced and overlap with increasingly higher vibrational wave functions of the electronic ground state is achieved. Twisting motion is thus leveraged into a fast-shrinking effective energy gap between the two electronic states, and internal conversion ensues.