The impact of applied processing history and the post-processing annealing procedure on the rheological properties of long-chain branched polypropylene (B-PP) have been studied intensively as compared with conventional linear polypropylene (L-PP) and low-density polyethylene (LDPE) produced by autoclave process. It was found that drawdown force, as a measure of melt elasticity for B-PP, is greatly depressed even by the short-time processing in an internal batch mixer, whereas the theological properties of L-PP are unchanged by the processing history. Considering that the drawdown force is recovered to the original value during the post-processing annealing, the phenomenon is ascribed to the conformation change related to the branch structure, i.e. the alignment of long branches to a backbone chain, which is known as 'shear modification'. Further, it is demonstrated that the depression of the drawdown force for B-PP is more significant than that for LDPE. Moreover, it is also clarified that B-PP needs a longer post-processing annealing time to recover the drawdown force than LDPE. The difference in the recovery curves during the annealing suggests that B-PP has less relatively 'short' long branches. (c) 2006 Elsevier Ltd. All rights reserved.