Thermochroinic poly(vinyl alcohol) (PVA)-based material was synthesized and an extensive study of its thermochromic behavior with respect to response time was carried out. It was observed that it is possible to manipulate the response time by keeping control over chemical and physical parameters. The response time, which is the most important property of a smart material, has in this case been found to be very much influenced by rate of heat transfer into the material. Different compositions of the thermochromic material and their corresponding response time with respect to rate of heat transfer were studied and correlated. First, a theoretical equation was derived and later on it was experimentally verified to quantify the response time in PVA-metal complex-based thermochromic systems. (c) 2006 Wiley Periodicals, Inc.