Nanometer-sized gold particles with varying mean size from 3.2 to 12.2 nm were loaded on the surfaces of TiO2 particles in a highly dispersed state with the loading amount maintained constant (0.46 +/- 0.02 mass %) using the deposition-precipitation method. Light irradiation (lambda(ex) > 300 nm) to a deaerated ethanol TiO2 particle suspension containing elemental sulfur (S-8) led to the energetically uphill reduction of S-8 to H2S. It has been found that this reaction is dramatically enhanced with such a low level of Au loading on TiO2 and that the zero-order rate constant of reaction increases with decreasing mean size of Au nanoparticles (d). The effects of reaction parameters ( substrate concentration, light intensity, temperature) on the rate of reaction were studied to infer the essential reaction mechanism. Further, a kinetic analysis has led to a conclusion that the increase in the rate of reaction with decreasing d results from the improvement of the charge separation efficiency.