We have analyzed the orientational distributions and rheological properties of a nondilute colloidal dispersion composed of ferromagnetic spherocylinder particles subjected to a simple shear flow. In order to understand the effects of the magnetic interactions between the particles, we have applied the mean-field theory to a nondilute colloidal dispersion for the two typical external magnetic field directions, that is, the direction parallel to the shear flow and the direction parallel to the angular velocity vector of the shear flow. The main results are summarized as follows. The particle-particle interactions suppress the Brownian motion of the particles and, therefore, make the particles incline toward the same direction. For the magnetic direction parallel to the shear flow, the influence of the particle-particle interactions makes the peak of the orientational distribution sharper and higher. The viscosity generally increases as the interactions between particles become stronger in the case where the effects of the shear flow and magnetic field are relatively small. For the magnetic direction parallel to the angular velocity vector of the shear flow, the influence of the particle-particle interactions on the orientational distribution appears significantly, when the influences of the shear flow and magnetic field are not so strong that the particles can be aligned sufficiently to form stable chainlike clusters in a certain direction. (c) 2006 Elsevier Inc. All rights reserved.