The extrudate swell ratio of five different thermoplastic melts flowing in a constant shear rate rheometer having a capillary die with and without application of magnetic field was studied. The effects of the magnetic flux direction and density, die temperature, and wall shear rate on the extrudate swell and flow properties were investigated. The experimental results suggested that an increasing wall shear rate increased the swelling ratio for the polystyrene (PS), LLDPE, and PVC melts, but the opposite effect was observed for the ABS and PC melts. The extrudate swell ratio for the PS, ABS, PC, and LLDPE melts decreased with increasing die temperature, the effect being reversed for the PVC melt. Thermoplastic melts having high benzene content in the side-chain and exhibiting anisotropic character were apparently affected by the magnetic field, the extrudate swell ratio increasing with magnetic flux density. The effect of the magnetic field on the extrudate swell ratio decreased in the order of PS -> ABS -> PC. The extrudate swell ratio for the co-parallel magnetic field system was slightly higher than that for the counter-parallel magnetic field system at a high magnetic flux density.