We report the synthesis of a promising class of pyrylium dyes concerning laser and two-photon absorption action. Three representatives of this class, 4-(2,4-dicNorophenyl)-2,6-bisphenylpyrylium tetrafluoroborate, 4-phenyl-2,6-bis(4-methoxyphenyl)pyrylium tetrafluoroborate, and 4-(?,4-dichlorophenyl)-2,6-bis(4-biphenyl)pyrylium tetrafluoroborate, were investigated. Each dye was synthesized by a convenient and inexpensive method. Efficient laser action was shown at similar to 500, similar to 560, similar to 615 nm. Changing the conjugation length i.e. the length of the oligophenyl moiety, or introducing various substituents on the aromatic rings, the emission maximum can be controlled. Two-photon absorption induced fluorescence was also observed. These pyrylium dyes constitute excellent candidates for laser technology and two-photon absorption applications.