We have studied the properties of aqueous suspensions of ZnO powders with different purities. Our results suggest that powder purity determines the amount of dispersant necessary to form a stable aqueous suspension as well as the maximum adsorption capacity of the dispersant: the higher the positive surface charge of the as-received ZnO powders, the higher the amount of dispersant adsorbed onto the metal oxide surface. The surface charge of the ZnO particles in suspension is affected by the concentration of zinc as well as sulfate ions, which are the major impurities in the supernatant. The pH of the aqueous ZnO suspensions increases with increasing concentration of poly(acrylic) dispersant until the maximum adsorption capacity is attained. Further additions of dispersant do not increase the pH because of a buffer formation with impurity ions.