A substantial spectral shift of the UV-laser induced luminescence in the Ag nanoparticles (NP) doped by Er3+ ions attached to ITO substrates was observed at T = 4.2 K. We have established high energy spectral shift of principal luminescent maxima (from wavelength equal to about 1.45 up to 1.15 mu m) with increasing of the pumping nanosecond nitrogen laser power density up to 1.1 GW/cm(2) operating at lambda = 337 nm. With increasing Erbium content with respect to Ag the spectral shift and spectral line broadening increase. It may be caused by specific features of trapping level occupation kinetics on interfaces NP/ITO substrate. The observed process is fully reversible. The luminescence is observed only during excitation by the 337 nm laser pulses and is absent for laser pulses operating at other wavelengths (like excimer laser at 218 nm and nitrogen laser at 371 nm). (c) 2006 Elsevier B.V. All rights reserved.