In the commercial slurry conditioning and flotation process applied to Athabasca oil sands the primary bituminous froth can contain significant amounts of emulsified water and suspended solids. Previous work [Fuel Process. Technol. 56 (1998) 243] has shown that a small chemical addition during the nascent froth process can yield froth of higher quality, without sacrificing bitumen recovery or increasing tight emulsion-forming tendency. In the present work we have investigated the addition of demulsifiers, mostly water-in-oil (W/O) emulsion breaking agents, in an attempt to encourage water droplet coalescence and separation from nascent froth. It was found that certain combinations of high HLB surfactants and solvents can be added in small amounts during the nascent froth process to cause significant reductions in froth water content without sacrificing bitumen recovery. The existence of an optimum surfactant concentration for such beneficial additives correlates with a minimum in interfacial tension and is consistent with conventional oilfield demulsifier experience. The application of our results could lead to a substantial increase in the throughput capacity of froth handling and treatment plants.