We have completed a detailed experimental investigation into the recently discovered synthesis of titania nanotubes in chloride-ioncontaining media. We show that the role of the chloride ions is catalytic and it has a strong effect in increasing the reactivity of the solution, while the nature of cations has no visible role. We have identified the critical parameters for optimal growth and fast production of nanotubes, and a basic growth mechanism for the tubes is proposed. This opens routes for significant improvements of the method toward uniformity and/or better overall yield, making it a viable alternative to the present established methods. (c) 2007 The Electrochemical Society.