The parameters affecting the grafting reaction and side reactions in free-radical melt grafting of maleic anhydride (MA) onto high-density polyethylene with the aid of 2,5-dimethyl-2,5-di(t-butyl peroxy)hexane peroxide(DTBPH) have been studied using an internal mixer. MA grafting degree of the maleated samples was measured with titrometry and FTIR spectroscopy methods. The extent of chain-branching/crosslinking side reactions was evaluated with gel content and MFI determination. The flow behavior and melt viscoelastic properties of the samples were measured using a rheometric mechanical spectrometer. DTBPH and MA concentrations, reaction temperature, rotor speed, the type and concentration of coagents were among the studied parameters. The results show that MA and DTBPH concentration has a major role on the grafting reaction, chain-branching/crosslinking side reactions and also the grafts microstructure in the final product. The reaction temperature has a complex effect on the maleation reaction. Increasing the rotor speed causes an increase in MA grafting degree of the samples and reduces the competitive side reactions. By using Gaylord additives, gel formation reduces at the expense of a dramatic decrease in the grafting degree. MA grafting degree is increased by the use of comonomers in the reaction and this is accompanied with a decrease in crosslinking side reaction when the vinyl type styrene comonomer is used. The results of processing torque in combination with the measurements of the melt viscoelastic property and gel content of the samples provide a great insight into understanding the gel formation mechanism. (c) 2007 Wiley Periodicals, Inc.