In this paper, we discuss the electronic structure of alkali dimer molecules in (3)Pi(g) states on the surface of a helium droplet. The perturbation due to the droplet will in general not satisfy rotational symmetry around the internuclear axis of the diatom and thus, in addition to a broadening and blue shift, will cause a splitting of electronic levels that are degenerate in the free molecules. We propose a model based on general symmetry arguments and on a small number of physically reasonable parameters. We demonstrate that such a model accounts for the essential features of laser-induced fluorescence (LIF) and magnetic circular dichroism (MCD) spectra of the (1)(3)Pi(g)-a(3)Sigma(+)(u) transition of Rb-2 and K-2. Furthermore the MCD spectra, analyzed according to the approach of Langford and Williamson [J. Phys. Chem. A 1998, 102, 2415], allow a determination of the populations of Zeeman sublevels in the ground state and thus a measurement of the surface temperature of the droplet. The latter agrees with the accepted temperature, 0.37 K, measured in the interior of a droplet.