In this study, cultivation of oyster mushroom, Pleurotus ostreatus, on wheat straw substrate containing tap water and olive mill effluent (OME) mixture containing varying volume of OME was studied in order to investigate the feasibility of using OME as an alternative wetting agent and OME's impact on some fundamental food quality characteristics of mushrooms. Time period for mycelial colonization, primordium initiation and first harvest were comparatively evaluated with the control group. It was shown that the use of OME and tap water mixture consisting of OME up to 25% volumetrically was possible for the purpose of commercial mushroom production. Experimental results obtained from substrate containing 25% OME mixture showed no statistically significant difference compared to control group. The negative effects of increasing volume of OME in the mixture were also indicated by bioefficiency, which was found to be 13.8% for substrates wetted with 100% OME, whereas bioefficiency was 53.6% for control group. Increasing volume of OME in the mixture resulted in deformation of fruit body shape, whereas no significant difference in food quality was observed due to the higher amount of OME. This work suggested that the use of OME up to 25% as moisturizer could be considered, especially for the locations having significant number of olive mills and mushroom producers, both as an environmentally friendly solution for the safe and ecological disposal of OME and a practical way for recovering OME's economic value thereby. (C) 2006 Elsevier Ltd. All rights reserved.