We investigate the dependence of the two-beam coupling diffraction efficiency on the experimental parameters, and hence achieve the optimum experimental conditions for holographic recording in planar Methyl Red-doped nematic liquid crystal film without external electric field. Under the optimum experimental conditions, the diffraction efficiency of a holographic grating is improved to 21.4%, and holographic image with long-term stability is stored in the film. These results provide an experimental basis for holographic data storage in this liquid crystal film. (c) 2007 Elsevier B.V. All rights reserved.