Internal sizing agents are commonly used as additives in papermaking to impart hydrophobicity to paper. They are commonly added in the form of colloidal particles, stabilized by cationic starch. As an example we studied the deposition of micron-sized Alkyl Ketene Dimer (AKD) particles on pulp fibres by cationic polyacrylamide (cPAM), a common flocculent. It was found that cPAM did not adsorb on AKD particles stabilized by cationic starch. Despite this inability to adsorb, cPAM was found to drastically improve the deposition of AKD particles on pulp fibres. This deposition was ascribed to asymmetric polymer bridging, a phenomenon observed by us before, while studying clay deposition on fibres by polyethylene oxide. In asymmetric polymer bridging between two types of particles, the bridging polymer first adsorbs on one type of particle, since it is unable to adsorb on the second type. Asymmetric polymer bridging occurs when the enthalpy gain on both surfaces exceeds the entropy loss. The kinetics of AKD deposition on fibres was found to agree with the predictions of the asymmetric bridging theory. In addition, an increase in bond strength with time was found, due to starch and cPAM reconfiguration. The increase in AKD retention by cPAM is also observed in experiments on a laboratory twin-wire sheet former. Asymmetric polymer bridging by cPAM between starch-coated AKD particles and fibres is compared with classical polymer bridging by cPAM between fibres and AKD particles coated by carboxymethylcellulose.