Water availability represents a growing concern for meeting future power generation needs. In the United States, projected population growth rates, energy consumption patterns, and demand from competing water use sectors will increase pressure on power generators to reduce water use. Water availability and use also exhibit strong regional variations, complicating the nature of public policy and technological response. The US Department of Energy's (DOE) National Energy Technology Laboratory (NETL) is engaged in a research and development (R&D) program to reduce freshwater withdrawal (total quantity of water utilized) and consumption (portion of withdrawal not returned to the source) from existing and future thermoelectric power generating facilities. The Innovations for Existing Plants (IEP) Program is currently developing technologies in 5 categories of water management projects to reduce water use while minimizing the impacts of plant operations on water quality. This paper outlines the freshwater withdrawal and consumption rates for various thermoelectric power generating types and then estimates the potential benefits of IEP program technologies at both the national and regional levels in the year 2030. NETL is working to protect and conserve water resources while leveraging domestic fossil fuel resources, such as coal, to increase national energy security. (C) 2007 Elsevier Ltd. All rights reserved.