The fluorescence properties of 4-[4-(dimethylamino)styryl]-1-n-alkylpyridinium bromide (hemicyanine) dissolved in solvents of different polarities and viscosities (methanol,, ethylene glycol, tetra-ethylene glycol, glycerol, benzyl alcohol, pyridine, and two ionic liquids, 1-butyl-3-methylimidazolium tetrafluoroborate, [BMIM]BF4, and 1-butyl-3-methylimidazolium hexafluorophosphate, [BMIM]PF6) were investigated. Significant increase in the fluorescence quantum yield and the fluorescence decay lifetime was observed with the increase in the viscosity of the solvent medium. It is because the intramolecular rotational motion of the molecule becomes more difficult in viscous liquid, which leads to a decrease in the nonradiative decay processes. The fluorescence quantum yields for all of the solutions followed a semiempirical law that depends only on the solvent viscosity. The correlation function C(t) was obtained for each solution by joining fluorescence decay curves measured at different wavelengths. From the fitted results of C(t), we observed the distinctive feature unique to the ionic liquids, in which the correlation functions for ionic liquid solutions are fitted to be biphasic, while they are monophasic for other solvents. The fluorescence maximum of hemicyanine dissolved in these ionic liquids red-shifted following the increase in the excitation wavelength.