We report here the electrochemistry, luminescence, and electrogenerated chemiluminescence (ECL) of 3,6-dispirobifluorene-N-phenylcarbazole (DSBFNPC). DSBFNPC contains two spirobifluorene groups covalently attached to the N-phenylcarbazole core. The optimized geometry as determined from semiempirical MNDO calculations shows that the phenyl group is twisted 89 from the plane of central carbazole, indicating a lack of electron delocalization between these groups. However, the two fluorene rings of each spirobifluorene group are twisted 58 relative to each other and two spirobifluorene groups are twisted 64 from the N-phenylcarbazole ring, suggesting some charge delocalization among these groups. The cyclic voltammetry of this compound shows two reversible oxidation waves (assigned to the formation of the cation and dication) and a two-electron reduction wave that becomes reversible at higher scan rates (assigned to formation of anion). Digital simulations were carried out to obtain details of the electrochemical processes, and electrochemical behavior was compared to. that of phenylcarbazole (PC). Upon cycling between the oxidation and reduction waves, ECL is produced by radical ion annihilation. The photophysical properties of DSBFNPC show a strong resemblance to the parent compound, PC, and the ECL spectrum produced via radical ion annihilation shows good agreement with the fluorescence emission spectrum of DSBFNPC.