Selective photocatalytic oxidation of aromatic alcohols to aldehydes was performed in water in the presence of TiO2 rutile photocatalysts that exhibited a low degree of crystallinity. The nanostructured rutile samples, prepared ex TiCl4 at very low temperature, ensured a selectivity toward the aldehyde 3 to 4-fold higher than the commercial rutile tested (Sigma-Aldrich).