The aim of this work is to develop spherically symmetric effective potentials allowing bulk thermodynamic properties and surface tension of molecular fluids to be predicted semiempirically by the use of statistical mechanical methods. Application is made to the straight chain alkane fluids from methane to decane, An effective Lennard-Jones potential is generated with temperature-dependent parameters fitted to the critical temperature and pressure and to Fitter’s acentric factor, Insertion of this potential into the, generalised van der Waals (GvdW) density functional theory yields bulk properties in good agreement with experiments, The surface tension is overestimated for the longer alkane chains. In order to account for the surface tension, an independently adjustable attractive range of interaction is required and obtained through the use of square-well potentials chosen so as to leave the bulk thermodynamics unaltered while the attractive range is fitted to the surface tension at a single temperature, The GvdW theory, which includes binding energy, entropic and profile shape contributions, then generates surface tension estimates that are of good accuracy over the full range of available experimental data. It appears that, given a sufficiently flexible form, effective potentials combined with simple statistical mechanical theory can reproduce both bulk and non-uniform fluid data of great variety in an insightful and practically useful way.