Methylation at the IN position of 2-phenylimidazole provides the shortest wavelength for a liquid-state laser dye reported to date; that is, the 1-methyl-2-phenylimidazole molecule in cyclohexane solution yields amplified spontaneous emission (ASE) with a peak wavelength at 314.5 nm and a constant laser gain value of 5 cm(-1) from 310 to 317 nm. Methyl substitution in this case favors the appearance of laser action (owing to a torsion - vibrational mechanism) in cyclohexane as compared with the nonmethylated species which does not exhibit ASE in this solvent. The 2-(2'-hydroxyphenyl)imidazole molecules give rise to ASE with high gain values (ca. 9 cm-1) at 450 and 466 nm. The mechanism of population inversion is understood in terms of a vibronic coupling between the hydroxyl stretching motion and the torsional vibration of the phenyl and imidazole rings. The proton-transfer spectroscopy of 2-(2'..hydroxyphenyl)imidazoles is studied in dioxane, cyclohexane, dimethyl sulfoxide, methanol, and water. The greater the acidity of the solvent the greater the disruption of the intramolecular hydrogen bond; solvent acidity is the main parameter which favors formation of the open-form species in the ground electronic state. Methyl substitution at the IN position favors formation of the open species for 2-hydroxyphenylimidazoles in the ground electronic state, which decreases their own capacity to undergo ASE. Low-temperature absorption spectroscopy confirms aggregation processes for 2-(2'-hydroxyphenyl)imidazoles in solution. In accordance with X-ray analyses in the solid phase, these molecules form associations through intermolecular chains of the type N-H ... O or O-H ... N.