The macro-mixing mechanisms of the Superblend coaxial mixer consisting of a Maxblend impeller and a double helical ribbon agitator mounted on two independent coaxial shafts rotating at different speeds are numerically investigated. The simulations are based on the resolution of the Navier-Stokes equations with help of a parallel three-dimensional finite element solver exploiting the capabilities of high performance computers. To model the rotation of agitators a hybrid approach based on a novel finite element sliding mesh and fictitious domain method is used. The power consumption, the flow patterns, the shear rate distribution, the pumping capacity and the mixing time of the Superblend mixer are calculated from the simulated hydrodynamics. The simulations allow observing the flow as it evolves from deep laminar (Re = 0.1) to transition (Re = 520) regime. As Reynolds number increases, several recirculation zones above and below the middle of the tank are formed. It is found that operating the agitators in co-rotation mode requires less power consumption and exhibits equal or shorter mixing time than counter-rotation mode. The larger power consumption in counter-rotating mode is caused by the presence of high shear vortices generated between the two coaxial agitators. Furthermore it is shown that the shear distribution throughout the Superblend coaxial mixer operating in co-rotation mode is almost homogenous, which is highly desirable for shear sensitive products. In view of the results obtained in this work, the Superblend coaxial mixer is found as a good alternative for tough mixing applications. (C) 2009 Elsevier Ltd. All rights reserved.