The understanding of the mechanistic aspects and development of new catalysts for NO, reduction is a priority area of research. Precious metal substituted TiO2 (Ti0.99M0.01O2-delta, where M = Ru, Rh, Pd, Pt) catalysts have been synthesized and investigated for the catalytic reduction of NO by H-2. These catalysts have higher activity compared to other catalysts reported in literature. The rate of NO reduction by H-2 depends on the reducibility of the catalysts. Temperature programmed reduction experiments with H-2 indicate that as the H-2 dissociation temperature decreases (reflecting the reducibility of the catalysts), the rate of NO + H-2 reaction increases. A new bi-functional reaction mechanism has been developed that accounts for NO adsorption on Mn+ and NO dissociation on the oxide ion vacancy. The kinetic parameters were determined by fitting the model to the experimental data. Consistent with the experimental results, it was found that NO reduction rate was dependent on the adsorption and dissociation of H-2 on the metal. (C) 2008 Elsevier B.V. All rights reserved.