This work proposes a study of the Piecewise Linear assuming Variation in Chromaticity (PLVC) display color characterization model. This model has not been widely used (is the improved accuracy compared with the more common PLCC (Piecewise Linear assuming Chromaticity Constancy) model is not significant for CRT (Cathode Ray Tube) display technology, and it requires more computing power than this model. With today's computers, computational complexity is less of a problem, and today's display technologies show a different colorimetric behavior than CRTs. The main contribution of this work is to generalize the PLVC model to multiprimary displays and to provide extensive experimental results and analysis for todays's display technologies. We confirm and extend the results found in the literature and compare this model with classical PLCC and Gain-Offset-Gamma-Offset,vet models. We show that using this model is highly beneficial for Liquid Crystal Displays, reducing the average error bout a third for the two tested LCD projectors compared with a black corrected PLCC model, from 3.93 and 1.78 to respectively 1.41 and 0.54 Delta E-ab* units. (c) 2008 Wiley Periodiacals, Inc. Col Res Appl, 33, 449-460, 2008; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20447