The European Water Framework Directive is a driving force behind the transition of land use in the region of North-Brabant (the Netherlands). The regional government, water boards, municipalities and the farming community cooperate in regional pilot projects on sustainable water management. The aim of these projects is to develop instruments to ensure both good water quality and good perspectives for sustainable farming. The pilot studies have a broader scope than agricultural land use alone. In the pilot areas the waterboard works on the improvement of sewage treatment plants and restoration of the regulated brook systems. Municipalities concentrate on sewage overflows and reduction of pesticides use for the management of paved areas and green spaces. The first pilot projects 'Rietkreek' and 'Chaamse beken' started in 2005 with implementation of measures. First results show that when offered this choice, farmers are willing to explore new ways of farm management. A key role in this process is played by the integrated approach on all pollution sources and by installing a community of practice in which information and experiences are exchanged between user groups in the pilot areas and shared with stakeholders in the entire area of Brabant. The integrated approach on the overall pollution sources in rural areas seems to be necessary to get commitment from the fanners.