A robust incoherent quantum control scheme via projective measurements plus unitary transformations is proposed for driving a qubit system from an unknown initial mixed state to an arbitrary target pure state. This scheme consists of two main steps: projective measurement on the initial mixed state and optimal control between two pure states. The first step projects the initial state into an eigenstate of the qubit system by projective measurement and guarantees that the proposed scheme is robust to different initial mixed states. The second step finds a set of suitable optimal controls to drive the qubit system from the conditional eigenstate to the target pure state. The connection between the two steps is accomplished by a switching strategy. To accomplish the second step, two approaches are presented in detail. These approaches are time-optimal transition with unbounded control and bang-bang control with minimal switches. The minimal time and minimal number of switches in these approaches can be calculated by simple analytical expressions. The proposed approaches provide two relatively straightforward optimal design methods.