Evaluation of the physical-chemical properties of aqueous Solutions of nonionic surfactants based oil polyoxides can be performed by different methods. Depending on the technique used, there can be a significant variation in the critical micelle concentration (CMC) found. This is related to the sensitivity of the technique regarding the unimers and micelles present in the solution as well as the Structure of the surfactant evaluated. In this work, the CMC values of aqueous solutions of linear and branched poly(ethylene oxide-polypropylene oxide) (PEO-PPO) block copolymers were determined by tensiometry, fluorescence, and particle size analysis, using copolymers having adjacent structures (that is, hydrophilic and hydrophobic segments located adjacently in the copolymer) and alternating structures. Tensiometry was used to measure the surface tension as a function of the copolymer concentration in aqueous Solution. Fluorescence was used to determine the fluorescence intensity of pyrene to plot the graphs of the I-1/I-3 and I-E/I-M relations according to the surfactant concentration. Finally, particle size analysis was used to determine the diffusion coefficient of the particles. The results showed that the fluorescence and particle size techniques provide lower (and mutually concordant) CMC values and can be considered more precise because these methods directly analyze the bulk of the Solution. (C) 2009 Wiley Periodicals, Inc. J Appl Polym Sci 113: 392-399, 2009