The prevalence of 1 pi sigma* states in the photochemistry of heteroaromatics is becoming increasingly clear from the recent literature. Photodissociation measurements have shown that following excitation of phenol molecules above the S-1/S-2 conical intersection, H-atoms are eliminated with two distinct ranges of kinetic energy release. Those with high kinetic energy are attributed to direct dissociation while those with low kinetic energy are traditionally attributed to indirect dissociation or statistical unimolecular decay, both pathways giving electronic ground-state phenoxyl fragments. Using a combination of femtosecond pump/probe spectroscopy and velocity map ion imaging techniques, the time and energy resolved H-atom elimination in phenol-h(6) and phenol-d(5), following excitation at 200 nm has been measured. At the lowest kinetic energies, the H-atom elimination from phenol-d(5) occurs in < 150 fs, in sharp contrast to what one expects from a statistical decay process. This implies that these H-atoms are formed through a direct dissociation process yielding electronically excited phenoxyl fragments.