Stillbazolium salts present remarkable potential for application in several scientific areas. Their versatile behavior is explained by invoking the "twisted intramolecular charge-transfer" (TICT) mechanism, a model that describes the multiple fluorescence of DASPMI (4-(4-(dimethylamino)styryl)-N-methylpyridiniumiodine). One feature of their behavior is the sensitivity of the fluorescence lifetime to viscosity, thus identifying them as suitable probes for microheterogeneous systems, such as cells and sol-gel derived media. Because of their optical transparency, sol-gel matrices are light addressable and therefore appropriate for performing spectroscopic studies. The sol-gel process has been successfully used to produce hosts to biomolecules like proteins, for biosensor applications; however, these systems have to be optimized. Therefore, in this study modification of the matrices was performed through the incorporation of either silanes or polymers. (Aminopropyl)triethoxysilane, trimethoxypropylsilane, or (glycidyloxypropyl)triethoxysilane were added. The modification was also extended to the incorporation of the polymers poly(ethylene glycol) (molecular weight 300 and 10000) and Gelrite. The effect of these modifiers upon the gelation and aging processes was examined via the study of the photophysics of p-DASPMI by using both steady-state and time-resolved fluorescence. It was possible to discriminate the dominant dye-host interactions in each of the main steps of the preparation of modified so]-gel matrices.