This article describes the syntheses and electro-optical applications of liquid crystalline (LC) conjugated polymers, for example, poly(p-phenylenevinylene), polyfluorene, polythiophene, and other conjugated polymers. The polymerization involves several mechanisms: the Gilch route, Heck coupling, or Knoevenagel condensation for poly(p-phenylenevinylene)s, the Suzukior Yamamoto-coupling reaction for polyfluorenes, and miscellaneous coupling reactions for other conjugated polymers. These LC conjugated polymers are classified into two types: conjugated main chain polymers with long alkyl side chains, namely main-chain type LC polymers, and conjugated polymers grafting with mesogenic side groups, namely side-chain type LC conjugated polymers. In general, the former shows higher transition temperature and only nematic phase: the latter possesses lower transition temperature and more mesophases, for example. smectic and nematic phases, depending on the structure of mesogenic side chains. The fully conjugated main chain promises them as good candidates for polarized electroluminescent or field-effect devices. The polarized emission can be obtained by surface rubbing or thermal annealing in liquid crystalline phase, with maximum dichroic ratio more than 20. In addition, conjugated oligomers with LC properties are also included and discussed in this article. Several oligo-fluorene derivatives show outstanding polarized emission properties and potential use in LCD backlight application. (c) 2009 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 47:2713-2733, 2009