Entropy-driven segregation of various branched and hyperbranched polymeric additives in chemically similar linear polymer hosts is studied using self-consistent (SCF) mean-field lattice simulations. The simulations account for the effect of molecular architecture on local configurational entropy in the blends, but ignores the effect of architecture on local density and blend compressibility. Star, dendrimer, and comb-like additives are all found to be enriched at the surface of chemically identical linear host polymers. The magnitude of their surface excess increases with increased number of chain ends and decreases with increased segmental crowding near the branch point. Provided the number of arms and molecular weight of the branched additives are maintained constant, we find that the simplest branched architecture, the symmetric star, exhibits the strongest preference for the surface of binary polymer blends. We show that a single variable, here termed the "entropic driving force density," controls the relative surface affinities of branched additives possessing a wide range of architectures. (C) 2008 Wiley Periodicals, Inc.