The atom transfer radical polymerization of styrene using activators generated by electron transfer (AGET ATRP) has been carried out in bulk in a limited amount of air at 110 degrees C, using 1,3,5-(2'-bromo-2'-methylpropionato)benzene (BMPB) as an initiator and FeCl3 center dot 6H(2)O/tris(3,6-dioxaheptyl) amine (TDA-1)/ascorbic acid (VC) as a novel Fe-III-mediated catalyst system. The results of the polymerizations demonstrate the features of `living'/controlled free-radical polymerization, such as the number-average molecular weights being close to their corresponding theoretical values and increasing linearly with monomer conversion, and narrow molecular weight distributions ((M) over bar (w)/(M) over bar (n) = 1.18-1.26). The end functionality of the obtained polymers was confirmed by H-1 and C-13 NMR spectra as well as a chain-extension reaction.