Natural rubber (NR) and styrene-butadiene rubber (SBR) latex gels were prepared by sulfur prevulcanization technique with varying amounts of curing agent and accelerator systems to generate gradient in cross-link density. These gels were characterized by solvent swelling, dynamic light scattering, atomic force microscopy, and mechanical properties. Crosslinked NR gels were intermixed with neat SBR matrix and vice versa. Rheological behavior of chemically crosslinked gel-filled NR and SBR was studied by capillary rheometry. Intermixing of crosslinked gels in the rubber matrices resulted in a considerable reduction in apparent shear viscosity and die swell values. This behavior was found to be dependent on several factors like gel concentration in the matrix, crosslink density of the gels, their size, and distribution. The effect of temperature on viscosity was studied extensively following the Arrhenious-Eyring model. A shear rate-temperature superposition mastercurve was constructed to predict the melt viscosities of the systems as a function of temperature. The change in die swell values was related to the change in first normal stress difference. The scanning electron photomicrographs of the extrudates revealed that presence of gels markedly improved the surface roughness of the raw rubbers. POLYM. ENG. SCI., 49:1050-1062, 2009. (C) 2009 Society of Plastics Engineers