Polymer samples in the jigs begins to protrude when the heat is turned up when we measure the rheological characteristics of polymer melts using rotational-type rheometers, such as parallel and cone-and-plate types. To clarify the effects of this protruding part on the obtained rheological data, we tried to evaluate the rotational-type rheometer by a non-isothermal viscoelastic flow simulation using the finite element method. The multiple mode Phan-Thien Tanner (PTT) model was employed as the constitutive equation. As a result, the shear viscosity in the steady state increases with the size of the protruding part of the polymer melt specimen at the same shear rate in case with a parallel plate and a cone-and-plate type rheomters. In contrast, the deviation of the primary normal stress difference between the estimated value from the simulation results and the data from the PTT model is almost independent of the size of the protruding part with the cone-and-plate type rheometer. In addition, the deviations of the primary normal stress difference with a parallel plate rheometer increase with the protruding part size. However, these deviations are smaller than those of shear viscosity. POLYM. ENG. SCI., 49:1573-1581, 2009. (C) 2009 Society of Plastics Engineers