A soft measurement technique is presented, which the pulp suspension flow velocity (PSFV) can be obtained by analysis of pulp fibre consistency signal without using the flow sensor or flow meter. Doppler Effect in pulp fibre consistency signal, which is caused by the relative motion between pulp suspension flowing in pulp pipe and consistency sensor fixed in the pipe, is discovered on the basis of studying the structure of pulp suspension and the properties of pulp fibre consistency signal, and it is proved by wavelet transform (WT) in this paper. WT are used to analyse pulp fibre consistency signal based on Doppler Effect. PSFV can be determined by the average period of WT which is used to analyse pulp fibre consistency signal based on Doppler Effect. The corresponding tests indicate that the measurement technique is feasible with high precision and better dynamic characteristics.