An atmospheric pressure plasma jet (APPJ) for continuous treatment of polymeric films and textile materials was investigated to characterize its thermal, hydrodynamic and chemical features. The operative variables of the plasma jet equipment are: gas flow rate and composition, electrical power to the plasma generator and fabric velocity. A diagnostic evaluation of the equipment was carried out to improve the treatment homogeneity and generate an effective feedback for scale-up. The cross profile of gas temperature and velocity, the fabric temperature and concentration transitory in the gas system generated by a reverse step of oxygen were determined. These measurements showed that the original prototype configuration required a better gas distribution to fully demonstrate its potentiality to functionalize textiles. The Surface modifications induced by plasma were detected by processing wool fabrics and by evaluating the treatment benefit on dyeing. (C) 2009 Elsevier B.V. All rights reserved.