This paper presents an overview of the initiatives launched in energy supply and consumption and the challenges encountered in sustainable road transportation development in China. It analyzes the main energy challenges related to road transportation development arising in the context of economic development, rapid urbanization, and improvement in living standards. It also discusses technological- and policy initiatives needed to deal with these challenges, drawing comparisons with foreign experience: promoting the development and dissemination of alternative fuels and clean vehicles such as: LPG, CNG, EV, HEV, FCV, ethanol, methanol, DME, bio-diesel, and CTL, strengthening regulations relating to vehicle fuel economy and emission, improving traffic efficiency and facilitating public transport development, and strengthening management of the soaring motor vehicle population. If the current pattern continues, by the year 2030, the vehicle population in China will be 400 million and fuel demand will be 350 million tons. The potential energy saving capacity being 60%, the actual oil demand by 2030 from on-road vehicles might technically be kept at the current level by improving fuel economy, propagating use of HEV and diesel vehicles, improving supply of alternative fuels, and developing public transport. Several uncertainties are identified that could greatly influence the effect of the technical proposals: traffic efficiency, central government's resolve, and consumers' choice. (C) 2009 Published by Elsevier Ltd.