In this paper, we have used magnet arc shaping technique in order to improve the performance of permanent-magnet linear synchronous motor (PMLSM). At first, a detailed analytical modeling based on Maxwell equations is presented for the analysis and design of PMLSM with the arc-shaped magnetic poles (ASMPs). Then the accuracy of presented method is verified by finite-element method. Very close agreement between the analytical and finite-element results shows the effectiveness of the proposed method. Finally, a magnet shape design is carried out based on the analytical method to enhance the motor developed thrust. Pertinent evaluations on the optimal design performance demonstrate that shape optimization leads to a design with extra low thrust ripple. (C) 2010 Elsevier Ltd. All rights reserved.