Presently. less than a handful of papers have analysed the attitude towards offshore wind farms in a population living in an area with offshore wind farms. This leaves the experience-based attitude and demographic relations analysis relatively unexplored. The present studies aims at covering some of that seemingly uncharted territory by analysing attitudes from a sample of more than 1000 respondents. Applying an Ordered Probit Model, the results show general positive attitudes towards offshore wind farms and that the attitude formation seems to be a function of the gender, income, level of education, visit frequency and type of visit to the beach and the view to on-land turbines from the residence. Interestingly and perhaps the most interesting results, the observed relations between demographics and attitude are found to be dependent on the type and frequency of usage of the beach among the respondents. Attitudes towards offshore wind farms and demographic associations are thus found to be more evident in the case that respondents do use not the beach for walking on a relatively frequent basis but much weaker if the respondent use the beach on a frequent basis. However, these results are sensitive to the type of beach usage. This Suggests that attitude formation towards offshore wind farms appear to be dependent on a combination of the type and frequency of use of the beach. To the author's knowledge these findings are novel, as such relation has not yet been identified in the literature. As such, the results sited light on a new angle in both the literature focusing on the opposition formation towards wind power projects in general and offshore wind farms in particular. (C) 2009 Elsevier Ltd. All rights reserved.