This study discusses the potential for reducing carbon dioxide (CO2) emissions from energy use by the Brazilian industrial sector in a low-carbon scenario over a horizon until 2030. It evaluates the main mitigation measures, the quantities of this gas avoided and the respective abatement costs. In relation to a benchmark scenario projected for 2030, the reduction of CO2 emissions estimated here can reach 43%, by adopting energy-efficiency measures, materials recycling and cogeneration, shifting from fossil fuels to renewables or less polluting energy sources and eliminating the use of biomass from deforestation. The set of measures studied here would bring emissions reductions of nearly 1.5 billion tCO(2) over a period of 20 years (2010-2030). This would require huge investments, but the majority of them would have significant economic return and negative abatement costs. However, in many cases there would be low economic attractiveness and higher abatement costs, thus requiring more effective incentives. Brazil is already carrying out various actions toward the mitigation measures proposed here, but there are still substantial barriers to realize this potential. Therefore, a collective effort from both the public and private sectors is needed for the country to achieve this low-carbon scenario. (C) 2009 Elsevier Ltd. All rights reserved.