In recent years, a number of initiatives have been supported in Europe in the hydrogen energy sector. Communities can play an important role in the adoption process of these emerging technologies: supporting pre-commercial deployment, building public acceptance, and promoting innovation clusters, all of which lay the foundations for more widespread and sustained technology deployment. Participation by communities is hinged on the perceived contribution of technology adoption to community socio-economic and energy related goals, such as, climate change mitigation, air quality improvement, creation of new industries and businesses, exploitation of abundant renewable resources, and meeting growing energy needs. Hydrogen uptake in communities therefore stands to benefit development of the hydrogen energy sector and the communities themselves. This paper presents a methodology for evaluating the potential for successful large-scale hydrogen and fuel cell technology adoption beyond demonstration projects within defined community frameworks. This methodology can be a valuable tool, for community decision-makers and industry stakeholders alike, to evaluate and identify opportunities for large-scale hydrogen technology adoption. Results of applying the methodology are presented for three community types: islands, cities and regions. The work in this paper reflects work done within the frame of the European Commission-funded 'Roads2HyCom' project, Work Package 3.(1) (c) 2009 Elsevier Ltd. All rights reserved.