Anionically charged fluorescent conjugated polyelectrolytes of poly{[4,7-(2,1,3-benzothiadiazole)-alt-1,4-phenylene]-co-[2,5-bis(4-sulf onatobutoxy)-alt-1,4-phenylene]} (P1) and poly{[4,7-(bis(thiophen-2-yl)benzo-2,1,3-thiadiazole)-alt-1,4-Phenylene] -co-[2,5-bis(4-sulfonatobutoxy)-alt-1,4-phenylene]} (P2) were synthesized by Suzuki crosscoupling polymerization in the presence of a palladium catalyst. The conjugated polyelectrolytes with sulfonate groups, as efficient signal amplifying reporters, were carefully designed to be soluble in water over the entire pH range examined and interact with proteins through intermolecular forces. The polymers exhibited blue emission in aqueous solutions but green or red emission in solid form depending on the conjugation length due to intermolecular exciton migration. The anionic conjugated polymers exhibited blue-to-green or blue-to-red changes in fluorescence upon exposure to charged proteins, indicating that the polymers have potential applications in fluorescent array systems for protein. (C) 2010 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 49: 138-146, 2011