This paper describes the synthesis, structural analysis, and investigations of the optical and electrochemical properties of some gold nanoparticles (AuNPs) which consist of a triarylamine ligand shell attached to small gold cores (Au-Tara). The triarylamine chromophores were attached to small 4-bromobenzenethiol covered gold nanopartides (ca. 2 nm in diameter) by Sonogashira reaction. This procedure yields triarylamine redox centers attached via pi-conjugated bridging units of different length to the gold core. The AuNPs were analyzed with H-1 NMR spectroscopy, diffusion ordered NMR spectroscopy (DOSY), thermogravimetric analysis (TGA), and scanning transmission electron microscopy (STEM). Cyclic voltammetry (CV) technique was used to determine the composition of the redox active particles via the Randles-Sevcik equation. The optical and electrochemical properties of the Au-Tara nanoparticles and of their corresponding unbound ligands (Ref) were investigated with UV/vis/NIR absorption spectroscopy, Osteryoung square wave voltammetry (OSWV), and spectroelectrochemistry (SEC). These data show that the assembling of triarylamines in the vicinity of a gold nanoparticle can change the optical and electrochemical properties of the triarylamine redox chromophores depending on the kind and length of the bridging unit. This is due to gold core-chromophore and chromophore-chromophore interactions.