Photoredox pairs consisting of selenocarbocyanine dye cations and phenyltrialkylborate anions were employed as the novel, effective visible-wavelength initiators of the radical polymerization of acrylic monomer. The influence of the sensitizers and electron donor structure on the photopolymerization kinetics of multiacrylate monomer was investigated by photo-DSC. It was found that the polymerization rate and the final conversion degree were dependent on both dye and borate structure. The kinetic studies of the free radical polymerization revealed an increase in the polymerization rate with a decrease of the borate oxidation potentials which was additionally reflected by the linear relationship between the Hammett constant and rate of polymerization. The efficiency of these initiators was discussed on the basis of the free energy change for electron transfer from an excited cyanine dye cation to a borate anion. The Delta G(el) values were estimated for photoredox pairs containing a series of phenyltrialkylborate anions and one selenocarbocyanine dye cation. The relationship between the rate of polymerization and the free energy of activation for electron transfer reaction gives the dependence predicted by the classical theory of electron transfer. The photoreduction of cyanine phenyltrialkylborate complex was studied using nanosecond laser flash photolysis. The dye triplet was found to be quenched by the electron donors via an electron transfer process. Rate constants (k(q)) for the quenching of the excited states were high and approached diffusion-controlled limits and were found to depend on the borate structure. (C) 2011 Elsevier Ltd. All rights reserved.