The potential of waste seashells powder, as a new adsorbent for Brilliant Red HE-3B reactive dye removal from aqueous solutions, was examined by the batch technique. The Freundlich, Langmuir, and Dubinin-Radushkevich adsorption models were applied to describe the equilibrium sorption data and to determine the corresponding isotherm constants. The values of the thermodynamic parameters, G, H, and S, indicate that the sorption of reactive dye is a spontaneous and endothermic process. The kinetic data evaluated by pseudo-first order, pseudo-second order, and intraparticle diffusion kinetic models suggested that the sorption of reactive dye onto seashell is a complex process and both surface sorption and intraparticle diffusion contributes to the rate limiting step.