This article explores the chromatic reconstruction of La Boca neighborhood of Buenos Aires, Argentina and seeks to protect its patrimonial heritage. This article is organized into three parts: an Introduction, a section entitled Searching for Colours, and a Conclusion. The Introduction explains the historical factors contributing to the large-scale Italian immigration that settled in La Boca neighborhood as well as their influence in shaping the character and landscape of the area. This section also comments on the emergence of the zone's brightly coloured homes, which have become a trademark of the neighborhood. The second section, Searching for Colours, details the composition of the paints made and used by La Boca residents, in addition to the field research, the method of analysis and the results of the study. The Conclusion highlights the importance of preserving areas of significant historical and patrimonial heritage such as La Boca, an ever more timely challenge in an increasingly globalized world. (C) 2010 Wiley Periodicals, Inc. Col Res Appl, 36, 222 - 228, 2011; Published online 23 June 2010 in Wiley Online Library (wileyonlinelibrary.com). DOI 10.1002/col.20612